.Column Views: 15.Ever questioned how an electrical designer finds yourself running an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Show.Trick takeaways:.Why investing protocols brought about isolation (as well as a job pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer advertising in Asia: It's happening, yet little by little.AI influencers: Cool, however possibly will not change your BFF's Instagram.The remittance complication plaguing influencer marketing (as well as just how Partipost is tackling it).Exciting simple fact: Jonathan's daddy eagerly anticipates Mondays. Yes, you go through that right.Income: The influencer marketing garden is growing faster than you can easily say "swipe up." Coming from micro-influencers to AI characters, the video game is actually altering-- yet legitimacy still preponderates.So, just before you underrate that good friend with 200 fans as "not influential," bear in mind: in the world of nano-influencers, your bestie might only be actually the upcoming large thing.Listen for even more influencer knowledge as well as perhaps grab a tip or two for your very own Instagram activity!